The following VRIO model shows the resources and capabilities of Starbuck Coffee. Based on the diagram, Starbucks offers many unique and satisfying coffee beverages that other competitors do not offer regularly. Starbucks also includes calorie information for these specialty coffees on their menus to appeal to a variety of customers. At the same time, Starbucks is the only large coffee shop with an upscale, sophisticated ambiance. Most other coffee shops do not have the atmosphere to encourage customers to bring their computers and relax for a while. Instead of creating VRIO models on paid and complex tools, one can use free VRIO makers like EdrawMax or EdrawMax Online. These tools have predefined templates, which are 100% customizable as per the requirement.