The VRIO Model
VRIO is a four-part business analysis framework used to determine a business' competitive potential. The analysis process takes a resource or capability through four dimensions (value, rarity, imitability, and organization). These dimensions assess whether the resource or capability in question is unique, easily replicable, or if there is enough organization in place to capture value. The below VRIO model suggests that response to the questions is a simple "Yes" or "No," and the order of the analysis is Valuable → Rare → Imitable → Organized. If at one of the steps the response is "No," the analysis stops for the resource or capability analyzed, and the next questions are not responded to.
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