VRIO Analysis for Amazon
A VRIO analysis of Amazon helps explain how the business grows and sustains its industry position. While other firms also invest in research and development, in the e-commerce industry especially, there is no match for Amazon's research and development capabilities. Therefore, it is a valuable and rare as well as inimitable resource. Suppose other e-commerce or physical retail firms try to imitate these capabilities or develop a substitute for them. According to the VRIO Analysis of Amazon, its local food products are a valuable resource as these are highly differentiated. VRIO Analysis is an analytical technique for the evaluation of any company's resources and has competitive advantages.
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