VRIO Analysis for Amazon
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VRIO Analysis for Amazon

VRIO Framework for

High global brand equity

Yes

Yes

Yes

Yes

Strategic warehouses and distrbution hubs

Yes

Yes

Extensive based on a considerable history of e-commerce

Yes

Yes

Extensive delivery network involving domestic, regional, and international partnerships

Yes

Yes

Growing porfolio of private label products

Yes

Growing diversity of online services

Yes

Growing brick-and-mortar presence

Yes

High market capitalizatipon

Yes

Yes

Yes

Yes

International network of affiliates that expand international market reach

Yes

Yes

Yes

Yes

Artificial intelligence capailities

Yes

Yes

Yes

Yes

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publish time: 2021-08-13
Viro

A VRIO analysis of Amazon helps explain how the business grows and sustains its industry position. While other firms also invest in research and development, in the e-commerce industry especially, there is no match for Amazon's research and development capabilities. Therefore, it is a valuable and rare as well as inimitable resource. Suppose other e-commerce or physical retail firms try to imitate these capabilities or develop a substitute for them. According to the VRIO Analysis of Amazon, its local food products are a valuable resource as these are highly differentiated. VRIO Analysis is an analytical technique for the evaluation of any company's resources and has competitive advantages.

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