Apple is a leading technology brand based in Cupertino, California, United States. Apple's strategic plans and objectives focus on business development in areas where competitors are weak. Using a VRIO analysis of Apple, managers can arrive at the best courses of action to strengthen the business based on its core competencies or long-term competitive advantages. The VRIO table below identifies several resources or capabilities categorized as Apple's core competencies or long-term/sustainable competitive advantages. Instead of creating VRIO models on paid and complex tools, one can use free VRIO makers like EdrawMax or EdrawMax Online. These tools have predefined templates, which are 100% customizable as per the requirement.