Following the BPMN diagram shows the Social Campaign Management process, implying an explicit interaction between the company's MarCom personnel and the observer users clustered in a social pool. The process initiates when the company's marketing manager decides that a new campaign has to be launched; a marketing employee prepares the campaign content and broadcasts the event (together with the content) to the social pool with an explicit message flow; as a consequence, each user that previously accepted to receive campaign announcements will get a message in her favorite social network applications. The process then continues within the social pool. A social network member may comment back to the company, suggest the service/product to his friends, or invite new friends to the company network or social group.
