What we have here, is an E-commerce value chain model depicting inbound and outbound logistics. There are two sections in this diagram and each section is further sub-divided. The one deals with the Support Process. The Support Process includes Firm Infrastructure, Human Resources Management, Technology Development, and Procurement of Resources. The second section is about Primary Business Process. This includes Inbound logistics, Operations, Outbound Logistics, Marketing and sales and, Services. The information in both sections leads to a Competitive Advantage. Such value chain models are used by businesses to add value while creating and delivering a product. Color-coded value chain models are made for an easy understanding and one can decipher a lot of information at a glance.