This is diagram of Amazon's Porter's Value Chain. This type of chain diagram aims to achieve smooth operations on all points of the business, as well as to add value to the company. Here the diagram is divided into primary activities, the upper section, characterized by operations, inbound logistics, outbound logistics and marketing and sales, as well as its definitions inserted below. On the lower part of the diagram are HR, Finance and Legal, procurement and technology and with descriptions of what each section does in the company. All its primary and support activities aim to add customer value, as represented on the right side of the diagram.