This is diagram of Mcdonald's Value Chain Analysis. It is divided into two sections, even though they have no names. The upper section, in general, called support activities to have: the firm infrastructure, HR management, technology development and procurement. A detailed definition of each header is found in front of the word. On the lower section of the diagram, which can be called the primary activities, is displayed inbound logistics, operations, outbound logistics, marketing & sales and services. A definition of each can be found underneath each header. On the right side of the image, there's an arrow pointing to the margin, the outcome the company wants to achieve. It is also characterized by a definition of what it represents for the company.