In this diagram, there is represented a porter's airline industry value chain. It is divided into two. On the top right, comprised of four sections, there is the firm infrastructure, human resource management, technology development and procurement. The procurement section has two arrows that comprise the graph from one side to the other. On the bottom side of the page, there are five sections: inbound logistics, operations, outbound logistics, marketing and sales and services. Intersecting both sections, there are the ideas and commands that correspond to the information to be conveyed. Finally, there's an arrow on the right side where all the parameters and ideas converge.