The basic customer journey map diagram is defined as the customer journey mapping (also called user journey mapping) is the process of creating a customer journey map, a visual story of your customer's interactions with your brand. This exercise helps businesses step into their customer's shoes and see their business from their perspective. The basic customer journey map example starts by deciding whether the user wishes to watch a movie or otherwise. Once decided, the user drives to the movie theater and stands in line to buy popcorn. The third segment is an experience where the user will enjoy the movie with their friend. The final map journey ends with the return.