The following journey map shows different stages of a customer where they decide to buy a television (TV) online. The basic customer journey map diagram is defined as the customer journey mapping (also called user journey mapping) is the process of creating a customer journey map, a visual story of your customer's interactions with your brand. There are distinct phases in which your potential customer passes through and should be guided accordingly to be introduced to and "buy into" your product. The five phases are Awareness, Consideration, Purchase, Retention, and Advocacy. It should be noted here that the ideal customer journey is the journey you want your customer to take through your buying process to become a customer at the end.