Creating a customer journey map can help you and your company visualize how customers feel at all brand touchpoints so you can avoid potential issues ahead of time, increase customer retention, and discover key information to make the best decisions for your business. There are five main stages of a customer's journey: awareness, consideration, purchase, service, and loyalty. Inbound/Off-bound marketing strategies come under awareness. Whereas coming to the website or visiting the blog post comes under the customer is considering acquiring the service or product. It should be noted here that there is no correct or incorrect way to create a customer journey map. However, before you begin, consider aligning your map with a chosen customer persona and think through which journeys and stages make the most sense for your business to measure.