As shown below, the customer journey map template is a vital tool for crafting the path of your website visitors. The primary purpose of the customer journey map is to showcase the steps needed for these visitors to convert into loyal customers. However, this template can also map user journeys for those who leave the website without converting. Instead of going for complex tools, a business analyst or a business development manager can use free tools like EdrawMax or EdrawMax Online. These free customer journey map makers have hundreds of free symbols and templates to customize the journey map as per your need. As depicted below, every time your customer engages with your brand, there is a goal-driven action behind it. Break down the customer journey in stages (or phases) based on the customer's needs throughout their journey.