As per the below customer journey map diagram, the customer journey map template helps teams to visualize user journeys and provides a solid ground for further analysis on how to best improve customer experience in the future. Instead of going for complex tools, a business analyst or a business development manager can use free tools like EdrawMax or EdrawMax Online. These free customer journey map makers have hundreds of free symbols and templates to customize the journey map as per your need. This journey map communicates the various steps in researching, deciding, and purchasing a new product or acquiring new services. It provides a high-level narrative of the experience from the user's perspective.