You can fully edit the following template using free service blueprint makers like EdrawMax or EdrawMax Online to include additional elements like customer journey, frontstage, backstage actions, support processes, and other lines of internal interaction. Blueprinting is most useful when coordinating complex services because it bridges cross-department efforts. Often, a department's success is measured by the touchpoint it owns. However, users encounter many touchpoints throughout one journey and do not know (or care) which department owns which touchpoint. While a department could meet its goal, the big-picture, organization-level objectives may not be reached. Blueprinting forces businesses to capture what occurs internally throughout the totality of the customer journey — giving them insight into overlaps and dependencies that departments alone could not see.
