SWOT stands for strengths, weaknesses, opportunities, and threats. It is a strategic planning technique that project managers use to help them analyze their projects' strengths and weaknesses. While creating a SWOT Analysis for an ongoing project, remember that all the good data and positive points should be under strengths and opportunities while the bad or negative points should fall under threats and weaknesses. Again, the point of this whole thing is to visualize the big picture. The SWOT Analysis below is for Project GED that shows how Coca-Cola is the top-most beverage brand with a presence in 200 countries. Here the weakness would be that PepsiCo aerated drinks are giving it tough fights over market share. Opportunities would be that it can create its reach in untapped countries to boost the Coca-Cola market and supply-chain improvement. Lastly, the threat or menace would be people interested in making healthy choices these days and avoiding aerated drinks.