This activity diagram shows a relationship between consumer satisfaction in internet shopping and several variable factors. It is a conceptual framework that defines how your beliefs affect your attitude. The ideas here get representation through three differentials which are information quality, system quality, and service quality. Since they relate to the topic of consumer internet shopping experience. The diagram concurs that having all the correct variables in their optimum value will enhance the user's online shopping experience. Some of these variables include an easy-to-use website, security, quick response, quality content for the user, etc. Together they make up for a wholesome and satisfying customer experience.