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Starbucks Customer Journey Map

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Ashley
Published on 2021-12-16
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Starbucks seeks feedback from its customers about their visit to its outlets and mark their experience on the chart in this innovative graph. It has the following three major components; Poached experience: It asks its patrons the overall feel they have regarding the outlet they have visited, especially during the rush hours. Enhanced experience: It also looks at the hostile experience of the customer and how to resolve it so that it does not recur. Touchpoints: It means the level and extent of interaction the consumer has experienced with the customer. It could be in person, through a website, app, etc. The entire exercise is part of the company's CRM initiatives.
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Starbucks Customer Journey Map
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