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Starbucks Customer Journey Map

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Publish timeļ¼š12-16-2021
Starbucks seeks feedback from its customers about their visit to its outlets and mark their experience on the chart in this innovative graph. It has the following three major components; Poached experience: It asks its patrons the overall feel they have regarding the outlet they have visited, especially during the rush hours. Enhanced experience: It also looks at the hostile experience of the customer and how to resolve it so that it does not recur. Touchpoints: It means the level and extent of interaction the consumer has experienced with the customer. It could be in person, through a website, app, etc. The entire exercise is part of the company's CRM initiatives.
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Ashley
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Starbucks Customer Journey Map