Lego has developed this activity diagram to gauge the customer experience and find out how happy and satisfied he is with the company's products and the overall experience. It is straightforward to understand because of the inclusion of visual elements. It helps track the customer's movement across every touchpoint. The data collected through this tool will go toward critical analysis. Thanks to its innovative design, the company can individually track the customer's satisfaction across each touchpoint. Keeping a specific customer in the center measures its experience in before, during, and after phases of its interaction and gauges it on different levels.