A customer journey map visually represents the customer journey (also called the buyer journey or user journey). It helps you tell the story of your customer's experiences with your brand across all touchpoints. It should be noted here that a B2B journey map is a visualization of the process that a person goes through in order to accomplish a goal. Journey mapping starts by compiling a series of user actions into a timeline in its most basic form. Next, the timeline is fleshed out with user thoughts and emotions in order to create a narrative. Essentially, that will mean taking the visual representation of the marketing and sales to the funnel and bringing it to life.