A customer journey map can be a powerful tool to help you visualize and clarify current or future states of customer experience in all stages of the customer ship. To make your first Customer Journey Map exercise as easy as possible, you can use EdrawMax as it has predefined templates. One of the easiest examples of a customer journey map used here is an online grocery store. It should be noted here that the key is to include the organizational side of your business into the mapping and nurture the interactions between your company and customers. In addition to organizational roles and activities, we recommend adding metrics, goals, and KPIs to mappings to make the customer journey map more actionable.