The online shopping customer journey map template below illustrates the general process of user experience in ordering online from any eCommerce platform like Amazon, Walmart, or personal eCommerce sites. The below online shopping customer journey map offers customers an efficient way to engage with their brands. You can fully edit the following template using free customer journey map diagram makers like EdrawMax or EdrawMax Online. It should be noted here that for eCommerce companies, an astonishing 14% of returns are fraudulent. This shows that while generous returns policies are important for customer satisfaction, it is important for company profitability to make returns barriers high and enforce them.