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Singapore PESTEL Analysis

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Lisa Anderson
Published on 2022-01-07
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Singapore PESTLE Analysis shows how different factors influence the country. 'Technological Factor' would be that the technological readiness in Singapore is strong, the physical infrastructure has grown with technology, and the country has a fine logistics backbone to support businesses and others. 'Legal Factor' would be that the corporate and personal taxes are low in Singapore, Freedom of speech and laws are strict, implementation is rigid, and a national IP protocol is being created to give companies access to publicly-funded IP. A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces facing an organization. The letters stand for Political, Economic, Social, Technological, Environmental, and Legal. In marketing, before any kind of strategy or tactical plan can be implemented, it is fundamental to conduct a situational analysis.
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