A PESTEL analysis is an acronym for a tool used to identify the macro (external) forces. The letters stand for Political, Economic, Social, Technological, Environmental, and Legal. Use EdrawMax Online to create a PESTLE analysis for your organization. The free PESTLE maker comes with thousands of templates and symbols that ease your efforts in creating the PESTLE diagram. Without PESTLE analysis, environments that directly and indirectly affect the business can go unnoticed. For example, you may overlook safety and consumer laws when developing the prototype of your product. Alternatively, you may not realize which technological barriers customers in rural areas face compared to customers in highly populated areas.