This comparison infographic breaks down the differences between SEO and PPC. The differentiation is done in a systemic manner with two clear columns. A number of important points of differentiation are provided. Business owners, marketing executives, and upper management at any organization can benefit highly from this information. SEO and PPC can both be useful at different stages of the marketing process, so this infographic helps to provide all the points at one go before making a decision in any specific situation. Business school or marketing management students should also learn the differences in the application and impact of SEO and PPC.