Here's a shop layout, also known as shop-in-shop or alcove layout, is a commonly used type of floor plan. The layout of a shop is one of the most important factors in its success. As a result, a significant amount of time, effort, and personnel is invested in providing the main qualities of a successful shop layout. Retailers employ layout to influence consumer behavior by designing the flow, inventory placement, and ambience of their stores. Layouts also assist merchants in determining their income per square foot; with this information, they can correctly examine the strengths and shortcomings in their merchandising mix. The flow of a store's layout impacts how people shop, which is one reason why store design is important. The longer a customer spends in a store, the more likely she is to buy; thus, the goal is to keep her shopping for as long as possible. Escalator location (the layout of the down and up escalators), fixture placement, and even department placement all have an impact on shop traffic.