Every company, big or small, has its own set of unique branding strategies. The brand strategy will depend upon its vision, goals, and mission statement. Although each company might have a different brand strategy, some elements are almost similar. Whether focusing on the corporate brand or product branding, all branding strategies must have a clearly defined mission and overall objective. As shown in the brand strategy template here, there are three major strategies: Key Attributes, Personal Attributes, and Market Position. As per the brand strategy template, one should know about their key competitors, understand their fundamental purpose, how your brand fits into a larger brand portfolio, and more.