Business to Business vs. The Business to Customer Marketing funnel shows the different levels starting from Awareness and going all the way to closing down the sale. As the marketing funnel diagram illustrates, some of the strategies will be similar when dealing with B2B or B2C business models. For instance, in both cases, Awareness would be about searching for information. However, in B2C, Interest would be learning about products. While in B2B, the Interest would be examining the specific products and gathering the right review about the company. Similarly, the marketing funnel has different levels mapped out for different business models.