An insurance data flow diagram depicts each work step in a specific process to identify improvements to employee productivity, customer experience, and risk management. Certain insurance processes can be complex, and actions for the same method (claims processing) can differ depending on the insurance product. Processing a life insurance claim, for example, is very different from processing an auto insurance claim. Other factors to consider include distribution channel and customer group. Creating a detailed Insurance data flow diagram to comprehend the customer journey can assist insurers in identifying specific areas where improvements can drive new business, retention, and cross-selling.