When a consumer visits your shop or website, they choose an item, buy it, and your team changes inventory records to reflect the purchase. This is the order management (OM) procedure at its most basic.
Order management has always been seen as an internal procedure required for conducting business—but today's consumers demand to be kept in the loop. According to IBM study, up to 72 percent of consumers make purchase decisions based on the availability of expedited delivery, while 66 percent will avoid future store visits if their chosen item is not available at a local location. Customers want to know what is in stock and where they can get it.