The demand generation operations org chart depicts the entire range of marketing activities contributing to brand awareness and excitement. It's not just about generating leads or filling the marketing funnel. Every touchpoint is important in demand generation. It is a comprehensive approach to connecting with potential customers at each stage of their journey. The demand generation operations org chart, as the name implies, begins with generating demand. Using these and other digital marketing tips, you can build your new demand generation strategy. The demand generation process, like traditional marketing, begins at the top of the funnel (TOFU).