Creating a B2B marketing organizational structure for a B2B company can be difficult. It could have begun as a back-of-the-envelope sketch. You now have a lot of gaps to fill, and you want to make sure that key roles are in the right place at the right time. Just a few years ago, a simple website with basic sales information and a "contact us" button would suffice. However, the shift to digital has been rapid, completely transforming the traditional go-to-market model. The diagram below depicts a sample B2B marketing organizational structure for a mid-size B2B company.