This Integrated content strategy framework ensures that sales prospects receive the appropriate content to help them progress through your conversion funnel at their own pace. The sales journey of your buyer begins with awareness and informational content, such as videos, infographics, and whitepapers. Marketers can always provide a more consistent message, expand a company's network of potential customers, and better connect with prospective buyers using an integrated content strategy framework while driving higher returns. Before launching your content marketing strategy, lay a solid foundation by completing your messaging, website, and collateral. You can avoid the too-busy-to-plan trap by assembling the right team and content design, development, and delivery processes.