This Marketing Communication strategy is intended to inform your target customer audience about your product or service. When the plan is sold, the target market, or the specific population identified for a product or service, must be included. A marketing communication plan gives you the focus you need to know where you're going with your strategy, what you need to say and do to promote your product, and how you'll get it from the factory to the customer. This is referred to as a marketing channel. The strategy must be solid, eye-catching, and exposed, covering all primary communication channels.