This Composely user persona sample enables businesses to understand customer segments, including customer needs, better. Personas allow this by representing information about the customer, such as demographics, interests, and pain points, based on, hopefully, real market research data. Personas also serve as an effective communication tool among team members, allowing them to share a common understanding of the customer. Composed user persona sample information will determine how well project stakeholders understand their customers. Personas should present key points needed for the best knowledge of your customer for this advantage. However, what should be included in a persona's profile is unclear.