This customer profile Editable is a document that lists a company's customers' pain points, interests, purchasing patterns, and demographic characteristics. The customer profile Editable is presented in such a way that it appears to be a description of a real person, complete with a full name and an image or avatar. Creating a customer profile can help you run more effective marketing campaigns, increasing your profits. With all that useful information at your disposal, you can decide which strategies to implement and avoid. It's worth noting that a B2C company's customer profile will differ from that of a B2B company. Using firmographics, the latter defines the ideal customer.