This RFM model example is a marketing analysis tool that measures and analyses spending habits to identify a company's or organization's best customers. An RFM model example scores clients and customers based on three factors: how recently they made a purchase, how frequently they buy, or the size of their purchases. RFM analysis can help businesses predict which customers will likely buy their products again, how much revenue comes from new (versus repeat) customers, and how to convert occasional buyers into habitual ones. RFM analysis allows you to compare potential contributors or clients. Learn more about this model and start creating your own diagram using EdrawMax templates!