This social media SWOT analysis template closely scrutinizes one or more of your social channels and recognizes the internal and external factors that can impact your effectiveness. We recommend that you begin by identifying your strengths and weaknesses. Following that, you must determine which opportunities you are taking advantage of or overlooking. As shown in this social media SWOT analysis template, the final step is to identify the threats that can derail your efforts, such as what competitors are doing on social media or what obstacles your company faces in increasing the effectiveness of its social media marketing communication.
