This Adidas SWOT analysis demonstrates the company's potential for both upside and downside. By dissecting Adidas's Strengths, Weaknesses, Opportunities, and Threats. Adidas is no small fish, with annual profits in the billions of dollars. The sporting goods behemoth has a fierce rivalry with Nike, which has resulted in some very interesting business dynamics. Adidas is no small fish, with annual profits in the billions of dollars. The sporting goods behemoth has a fierce rivalry with Nike, which has resulted in some very interesting business dynamics. Adidas does have future opportunities in this growing industry, such as smart materials if it can only survive the competition, as demonstrated by this Adidas SWOT analysis.
