This cafe SWOT analysis sample is a basic technique that can help you analyze what your company does well now and develop a successful plan. A cafe SWOT analysis sample may also reveal business issues holding you back, or your competitors may exploit you if you do not defend yourself. While it is most commonly used to assess commercial initiatives, it can be applied to almost anything influenced by external and internal variables. The coffee shop business is very profitable. You can begin your coffee shop business in two ways: first, by purchasing a franchise from a well-known brand, or second, by creating your brand.