Kurt Lewin developed this Force Field Analysis Example in the 1940s. Lewin first used it in his work as a social psychologist. However, it is also used in business to make and communicate go/no-go decisions. The idea behind Force Field Analysis is that situations are kept stable by an equilibrium between forces that drive change and others that resist change, as illustrated in figure 1. For change to occur, the driving or resisting forces must be strengthened. This Force Field Analysis Example can help you make decisions by analyzing the forces for and against a change and communicating your reasoning.
