There are things in business that you can control and things that you cannot. Discover how a PEST analysis can assist you in controlling the uncontrollable. A PEST analysis evaluates the political, economic, social, and technological factors that may affect a company now and in the future. A PEST analysis is used to help a company's management team better understand the market they are currently operating in and how to prepare for potential shifts. If you're looking for an example of How to Make a Pest Analysis, look no further. A PEST analysis considers four factors: political, economic, social, and technological. A PESTLE analysis is very similar to a PEST analysis, except that it includes two additional factors: legal and environmental.