The key steps in Business Impact Analysis demonstrate how to analyze how disruptions may affect an organization. The analysis considers the timescales and intensity of a disturbance, the effects on critical products and services, and the different processes and activities that support them. The Business Impact Analysis is an ongoing process, with analyses performed regularly or whenever a significant change occurs within the organization, as illustrated in these Key Steps in Business Impact Analysis diagram. Many businesses don't understand why a BIA is so important. However, the BIA is the requirements gathering phase when considering business continuity as a long-term process.