A PEST Analysis Example benefits any organization that needs to forecast current and future market conditions. This is mostly done by senior management, C-levels, for strategic planning purposes. External agencies, stakeholders, decision-makers, consultants, and partners may have perspectives on the PEST Analysis Example. The importance of each area in PEST Analysis will differ depending on the industry sector. For example, IT organizations are likely to emphasize technology differently than those in health, tourism, mining, defense, and banking. Analyze and consider the current state of the factors in the PEST template and how potential future changes may affect the organization.
