PEST Analysis is a measurement tool used to assess markets for a specific product or business over a particular period. PEST is an acronym for Political, Social, and Technological factors. Organizations can make better business decisions after analyzing these factors. PEST Analysis assists organizations in making better business decisions and increasing efficiency by researching various factors that may influence a business, such as political, economic, social, and technological factors. PEST analysis aids in strategic business decisions, marketing activity planning, product development, and research.