This Ansoff Matrix of Company Growth is a strategic framework for organizations looking to go beyond "business as usual." It is intended to assist you in determining which of four strategic directions you should take to grow your business successfully. Igor Ansoff created the Ansoff Matrix in 1957, which is as relevant today as it was 50 years ago. It all comes down to selling more of your current product or service to a different or larger group of people and finding new groups of people to sell your product to, in other words. They will have the same needs as your current customers but may be unaware that your product can help them.