This Customer Relationship Matrix enables businesses to create and maintain a detailed digital profile for each customer. Social media, email, phone calls, visits to company sites or stores, and customer surveys are among the interactions tracked. The matrix diagram depicts the relationship between two, three, or four data groups. It can also provide information about the relationship, such as the strength of the relationship, the roles played by various individuals, or measurements. Setting customer expectations, delivering services or products, and measuring how well we've met those expectations contribute to an exceptional customer experience.
