While studying management, students must understand why analyses such as SWOT and PESTEL are critical to fully comprehending a business. The SWOT analysis, developed at Stanford in the 1970s, is a management technique used in a business organization's strategic planning to achieve its strategic goals. Strategic planning is the process by which a company defines itself and evaluates its performance. Strategic planning through SWOT analysis, such as Verizon's SWOT analysis, is a management tool used to analyze the company's performance based on its strengths, weaknesses, opportunities, and threats. Thus, Verizon's SWOT analysis is the best way to comprehend the telecommunication company's various aspects that have led to its success.