SWOT analysis is a management tool that is used when a company needs to gain a perspective on the various factors influencing the firm and its growth. It aids in determining whether or not the implemented business model is effective. Aside from market research, a company must be aware of its own strengths and weaknesses in order to assess its long-term potential. While external threats can devastate a business, opportunities can improve its performance. Thus, the Zoom SWOT analysis is important in evaluating the brand's strengths, weaknesses, opportunities, and threats in order to build a sustainable business. As a result, analyzing the company's business model via SWOT analysis Zoom will provide a better understanding of the company.