Macy’s is one of the largest US-based retailers and has a massive customer base. They have connected with their customers with their 160 years of experience. It has helped Macy’s to emerge as a successful business. The company is headquartered in New York and deals in varied items, from accessories and apparel to furniture and decor. SWOT analysis of Macy’s can point out their strengths and weaknesses that have helped them to be in their present position. From the SWOT analysis of Macy’s, you can get an idea of the opportunities and threats that can impact their future business.